We led a complete rebrand to elevate the championship into a culture brand.

From strategy to design, we created a new identity built around the idea of Masters as a House of Icons, balancing heritage, performance and lifestyle. The project included the logo and visual system, the digital ecosystem, and the development of a coherent brand language across content, photography and motion.

To introduce this new chapter, we also designed the reveal experience, from the brand film to the scenography of the gala evening, turning the launch of the new identity into a defining moment for Masters.